Add an additional $50,000–$200,000 in email & SMS revenue over the next 90 days
For DTC brands sitting on a list that isn’t pulling its weight — I build and run the Klaviyo flows, campaigns, and segmentation that turn customers you’ve already paid for into repeat revenue.
30 minutes. You leave with the priorities either way.
You’ve already paid to acquire the customer. Build a reason for them to buy again.
Every new customer costs more than the last one. Ad costs climb, attribution gets murkier, and growing on paid alone means spending more to stand still.
Retention works the other side of that equation: getting more out of the traffic and the customers you already have. Same visitors, same ad spend, more revenue per person. It doesn’t replace acquisition — it makes acquisition worth more.
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01
Convert subscribers who haven’t purchased
A large part of most lists signed up and never ordered. A welcome sequence that actually sells, plus the right follow-up, turns a share of them into first-time buyers.
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02
Recover abandoned carts and checkouts
Someone who added to cart or started checkout has already shown intent. Well-timed, well-targeted recovery sequences bring a portion of that revenue back.
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03
Bring customers back for the next purchase
Post-purchase, replenishment, and win-back sequences give one-time buyers both a reason and a moment to reorder, instead of hoping they remember you.
Real brands, real numbers
$110K attributed to email in a single 30-day window.
Before working with me, this holster brand had a big list of subscribers but ZERO email & SMS strategy in place. It was just a matter of unlocking the revenue that was already dormant in their account.
$37,894 from one campaign send.
One campaign, one send. The right offer sent to the right segment with the right copy turned a routine email into a five-figure day.
42% of total revenue attributed to email & SMS.
Nearly half of total revenue traced back to email and SMS — turning retention from an afterthought into the brand’s most reliable profit engine.
The Four Part Retention Revenue System
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01
Subscriber capture
Pop-ups and sign-up forms turn traffic you’re already paying for into subscribers you can reach again.
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02
First purchase
Welcome, browse and cart-recovery flows move new subscribers from interested to ordering.
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03
Repeat purchase
Post-purchase and replenishment sequences, plus campaigns with a real reason behind them, earn the next order.
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04
Reactivation
Win-back sequences reach customers who’ve gone quiet and bring the ones who are still interested back into the cycle.
Underpins all four stages. If your sends don’t reach the inbox in good standing, none of the steps above get their chance.
Deliverability
Authentication, sending reputation, list hygiene, and engagement signals — kept in shape and monitored, so your sends have the best possible chance of landing in the inbox.
Why it matters It protects every dollar the other three parts generate.
List growth & pop-ups
Your flows can only sell to the people you capture. I test pop-ups and sign-up forms — offer, timing, targeting, mobile behaviour — to convert more of your existing traffic into subscribers.
Why it matters More of the traffic you’re already paying for ends up reachable.
Automated flows
Welcome, abandoned cart and checkout, browse abandonment, post-purchase, replenishment, win-back — written as direct response rather than “thanks for subscribing” filler.
Why it matters Revenue that keeps working without a send calendar behind it.
Campaigns
A calendar with a reason behind every send: the right offer, to the right segment, with copy that gives people a reason to act now instead of later.
Why it matters Revenue you can plan, steer, and push month to month.
Deliverability protects the account. Pop-ups fill the list. Flows monetise it automatically. Campaigns steer it. Let one slip and the other three quietly underperform.
Here’s exactly what you receive
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Klaviyo account audit & priorities
A full pass through the account to find what’s broken, missing, or underperforming — then those opportunities ordered by what should move revenue soonest.
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Flow strategy, builds & optimisation
Mapping which flows the business actually needs, building them properly, and improving them off the back of what the data shows.
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Campaign planning
A calendar built around your offers, launches, and seasonality — so every send has a reason to exist.
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Email copywriting & design
Copy and design handled end to end, in your brand’s voice, built to sell rather than just to look good in an inbox.
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Segmentation
Sending the right message to the right group — by purchase history, engagement, and behaviour — instead of blasting the whole list and hoping.
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Pop-up & sign-up form testing
Testing the offer, timing, and targeting on your capture points so a bigger share of existing traffic joins the list.
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Deliverability monitoring
Keeping watch on authentication, list health, and engagement signals so sending problems get caught early rather than after a bad month.
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Performance reporting & ongoing optimisation
Clear reporting on what the channel produced and what we’re changing next, so you always know where the revenue came from.
Email creative built for client campaigns and flows.
Founder, Dagher Creative
Who Am I?
I’m Jad Dagher. I’ve spent years in DTC ecommerce on the part most brands treat as an afterthought — turning customers you’ve already paid to acquire into repeat revenue through email and SMS.
When you hire me, you get me. I run the audit, write the copy, build the flows, plan the campaigns, and send the reporting. No account manager relaying messages, no junior learning on your account, no deck handed off to someone you’ve never met.
That means you get direct access to the strategist making the calls — and decisions that get made in a message rather than a meeting.
This works best inside a narrow lane.
- You’re an established DTC ecommerce brand doing $50K–$1.5M per month.
- You already have traffic and customers — the audience exists, it just isn’t being worked.
- Your email & SMS is underperforming: thin automation, irregular campaigns, or a list that grows while revenue from it doesn’t.
- You want hands-on strategic ownership and execution from the person actually doing the work.
- You’re on Klaviyo, or ready to move onto it.
- You want the cheapest templated option on the market.
- You’re pre-revenue, or outside DTC ecommerce.
- You want a one-off campaign rather than a channel that’s built and managed.
- You need every decision routed through a committee.
The questions I get most often.
Who is this service best suited for?
Established DTC ecommerce brands — roughly $50K–$1.5M a month — with real traffic, an existing customer base, and an email & SMS channel that isn’t pulling its weight. If you’re pre-revenue or still hunting for product-market fit, retention isn’t your bottleneck yet and I’ll tell you that on the call.
Can you improve an existing Klaviyo setup?
That’s most of the work. Usually the account already has flows and a send history — they’re just under-built, under-segmented, or haven’t been touched in a year. I start by auditing what’s there, keep what’s working, and rebuild what isn’t, rather than wiping the account and starting from scratch.
Can you work alongside an internal team?
Yes. I can own the channel end to end, or slot into what you already have — strategy and flow builds on my side while your designer handles creative, for example. We agree who owns what before anything starts, so nothing falls between us.
What do you need from me to get started?
Access to your Klaviyo account and the platforms it connects to, your brand assets and product information, and one person who can approve copy and offers without it going through a three-week chain. The day-to-day execution sits with me.
How are results measured?
In Klaviyo’s own reporting: attributed revenue, flow and campaign performance, list growth, and engagement — always read against where the account was before we started.
One thing I’ll be straight about: attributed revenue is revenue Klaviyo traces back to an email or SMS. It’s the standard the channel is measured on, but it isn’t proof that every one of those dollars was incremental. Where we can test incrementality, we do, and I’ll always show you which number you’re looking at.
How are scope and price determined?
After I’ve seen the account. What a brand needs varies enormously — one with no automation at all is a different job from one with decent flows that need sharpening. I put scope and pricing in writing once I know which of those I’m looking at, so it reflects the actual work rather than a package guess made before the call.
What happens on the free retention teardown?
It’s a 30-minute call. You walk me through the brand and where email & SMS sits today, and I tell you where I think the biggest opportunities are and what I’d prioritise first.
If you want me to go through the account itself, we arrange access separately — I’m not going to pretend to audit an account I haven’t been let into. If it looks like a fit, we’ll talk about working together on the same call. If it doesn’t, you keep the priorities either way.
Find out what your list is actually worth.
Thirty minutes on where your email & SMS is leaving revenue behind, which opportunities are biggest, and what I’d fix first. If you want me inside the account, we’ll arrange access separately. No pressure either way.